The Kern Group President Linda Kern has made several appearances on a BizRadio Canada radio show hosted by David Wojcik to share her expertise in sales growth and training. With David Wojcik, a seasoned sales professional himself, Linda discusses various aspects of sales, from the nature versus nurture debate of whether salespeople are born or made, to the fundamentals of sales training, and how to identify the ideal client for a company. Linda’s repeated appearances on the show reflect her deep knowledge of sales and her ability to communicate it effectively to both sales professionals and leaders looking to grow their businesses.

In this interview, David Wojcik and Linda Kern discuss how to keep sales teams motivated during a crisis when they’re struggling to secure orders. Kern stresses the importance of regular communication and motivating the team by asking for their input and ideas on how to continue to add opportunities to the pipeline. They also discuss the importance of maintaining a routine and finding ways to reset the mind, such as by meditating or going for a walk.

In this two part interview, host David Wojcik talks to Linda Kern discuss the common myths about salespeople and what to look for when hiring one. Linda explains that while there may be some natural talent involved, salespeople can be taught and coached. She also emphasizes the importance of attitude and aptitude when hiring salespeople, as well as the need for a positive mindset and self-starting attitude. They also discuss the administrative side of sales and how to determine if a potential hire understands its importance.

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In this interview with David Wojcik, host of Sauga 360, Linda Kern, principal of Kern Associates, shares her insights on networking and building relationships. As a seasoned networker, Linda offers advice on how to set goals and engage in meaningful conversations at networking events, rather than using the “spray and pray” method of distributing business cards. She also emphasizes the importance of establishing an emotional connection with people by finding common ground, asking questions, and being genuinely interested in them. David and Linda discuss how personal bonds and authentic interactions are critical to successful networking, and Linda offers tips on how to network effectively.

In this interview, David Wojcik, host of Sauga 360, speaks with Linda Kern, owner of The Kern Group Inc., about the importance of professional sales training. David notes that many salespeople complain about their territory, competition, and lack of leads, when the root of the problem may be their lack of professional training. Linda, a sales growth expert, believes that being a great salesperson is a combination of natural drive and learned skills. In the interview, Linda shares her expertise on sales training and what it takes to be successful in sales. They also discuss the fundamentals of sales and the importance of understanding a company’s ideal client.

In this interview, Linda will be sharing her insights on how to get your prospects’ attention. As many businesses struggle with capturing the attention of potential customers in today’s crowded and competitive marketplace, Linda’s expertise on this topic is sure to be valuable for anyone looking to improve their marketing efforts. Tune in as Linda shares her tips and strategies for getting your prospects’ attention and standing out in a crowded marketplace. 

In this interview, Linda will be sharing her insights on measuring sales success. As every business strives to increase its revenue and grow its customer base, understanding how to measure sales success is critical. In this interview, Linda will share her experience and expertise on the key performance indicators (KPIs) that businesses should track to measure their sales success, and how to use those KPIs to inform future sales strategies.